Optimal Pricing Strategy of New Products and Remanufactured Products Considering Consumers’ Switching Purchase Behavior

Due to income constraints, increased awareness of environmental protection and preference for new products, consumers generate switching purchases between remanufactured which often lead a “cannibalization effect” in the market, make sellers fall into vicious circle price reduction. Considering consumers’ purchase behavior, this study examines pricing problem products competitive market environment. Based on two-period duopoly asymmetric game models, there has been less research effectiveness matching strategy traditional dynamic strategy, is issue that paper dedicated discussing. This analyzes equilibrium profits their influencing factors under strategies sellers, discusses simplified solution model. The results show consumer learning costs, initial product differences can affect sellers’ decisions. Consumers’ costs reduces profit manufacturer increases remanufacturer. Initial are not always advantageous profitability. Product determination seller’s strategy. In optimal remanufacturer should insist matching, while choose or according differences. provides with insights appropriate custom maximize as well prevent majority purchase.